We specialise in organisational culture and people engagement.
We specialise in organisational culture and people engagement.
Business Psychology
Sandie Buchan has been applying business psychology principles to her work for the past 15 years and made the decision to gain certified status through the Association of Business Psychology (ABP) in 2024.
Sandie has been awarded the level of:
Certified Principal Business Psychologist
What is Business Psychology?
It is the practice of helping organisations understand their people better, making the workplace more efficient and ensuring the organisation has a culture that is thriving and successful.
This involves using psychological principles to improve recruitment, enhance employee development and moral, successfully utilise performance management and lead organisational change.
A Business Psychologist puts the human element into key performance indicators by focusing on the people behind the numbers. It is the application of evidence-based psychological frameworks and insights, to create strategies that balance organisational objectives with employee motivation.
Through a blend of data-driven analysis and empathy, a Business Psychologist helps leaders and employees work better together to achieve shared goals. This involves effective collaboration, building resilience and embedding a positive work environment where individuals can thrive.
Business Psychologists also play a critical role in addressing modern workplace challenges, such as managing diversity and inclusion, navigating hybrid or remote work models and promoting mental health and work-life balance. By aligning human behaviour with organisational vision, a Business Psychologist ensures sustainable growth and long-term success.
How is this different to Human Resources?
A Business Psychologist and a HR professional both aim to improve the workplace, but they approach it from different perspectives. A Business Psychologist applies psychological principles and evidence-based practices to understand and enhance behaviour, productivity and workplace culture. HR professionals, on the other hand, have a multifaceted role that includes managing employee recruitment, payroll, legislative compliance and employee relations, while also supporting organisational development and embedding a positive work environment.
Essentially, Business Psychologists focus on the science of workplace dynamics, while HR professionals are integral to the operational and relational aspects of managing people. Together, they can create a thriving workplace.
How is this different to Learning & Development or Organisational Development?
Business Psychology, Learning & Development and Organisational Development each play a vital role in supporting individuals and organisations, though focus on different aspects of workplace improvement.
Business Psychology applies psychological principles to understand, predict and influence workplace behaviour at both individual and group levels. It aims to optimise performance, well-being and organisational success by addressing the human factors that drive workplace dynamics.
Learning & Development (L&D) focuses on equipping employees with the skills, knowledge and competencies needed to succeed in their roles and grow within the organisation. This is achieved through targeted training programmes and embedding a culture of continuous learning.
Organisational Development (OD) takes a strategic approach to improving the effectiveness, resilience and health of an organisation. It involves planned change initiatives that enhance structures, processes and culture, to support long-term success.
While Business Psychology emphasises the application of psychological theories to workplace behaviour, L&D and OD complement this by driving skill development and organisational growth. Together, these disciplines contribute to a thriving workplace.
How can I help you?
I can help you and your organisation in so many ways.
From completing a cultural assessment that engages with your employees and works with you to get the best working environment for your staff to succeed and thrive, to observing your Board meetings to help identify key dynamics and improve team cohesiveness.
Contact me about how I can help you and your organisation.
I look forward to hearing from you.
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